| Modulekode | TRL 802 |
| Kwalifikasie | Postgraduate |
| Fakulteit | Faculty of Humanities |
| Module-inhoud | Researching three brands within three different categories: social awareness, retail and a personal branding. Writing a creative strategy for each of the chosen brands. Developing three campaigns of five communications each: the media used will depend on the strategy, the brand, target audience and communication objectives. Compiling the above in an industry-ready copy portfolio. |
| Modulekrediete | 20.00 |
| Programme |
|
| Contact time | 1 lecture per week |
| Language of tuition | Module is presented in English |
| Department | African Languages |
| Period of presentation | Semester 2 |
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